Success @ E-Business: Profitable Internet Business and Commerce

by Peter Morath

This text provides a practical guide for launching e-businesses on the Internet. It guides you through the launch of an electronic business, explaining the strategic issues that need to be considered... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0077096258
• ISBN13: 9780077096250
• Release Date: January 2001
• Publisher: McGraw-Hill Companies
• Length: 300 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Oustanding guideline

The book is the most useful and informative book I have ever read on e-business or e-commerce. Being an e-business consultant and solution provider, I have reading and searching for good reference materials. The book stands out as one that I will use a lot.

success@e-business.

Great ideas that don't work, poor management. Poor ideas that do work, Great management. Great e-venture concepts require effective management skills. Knowing the pitfalls and having a solid body of reference provides some insight in a field of study that is well known for it's diverse management styles. Morath might not be right in everyhting that he writes - but to me he seems to offer some very practical advice. Great use of checklists models etc.