Success Leaves Clues

by John Stanton, Richard R. George, Richard George

Book Overview

Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1563431610
• ISBN13: 9781563431616
• Release Date: February 2015
• Publisher: Silver Lake Publishing
• Length: 360 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.9" x 8.5" x 10.9"

Customer Reviews

A must for everyone that deals with customers

I have had the pleasure of being taught by both John Stanton and Richard George, so I may seem biased. This book can teach you so much especially if you are looking to move up the corporate ladder and truly want to know more about the difference between business strategy and tactics. This book assists you in opening your mind to seeing the whole picture. This book is a must for any business student and for anyone in the workforce that does not want to become complacent with their current job responsibilities.