Success Forces

by Joseph Sugarman

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0809270617
• ISBN13: 9780809270613
• Release Date: January 1980
• Publisher: McGraw-Hill/Contemporary
• Length: 213 Pages
• Weight: 1.19 lbs.

Customer Reviews

For Copy Aficionados Only

Joe Sugarman is a direct response legend. He never finished college but worked for our military intelligence. He was never took a course on business or advertising yet he started a home-based business which went on to sell gazzilions of BluBlocker sunglasses, electronic gadgets and more. He was a pioneer who first used the toll-free number to boost response. And he conducted influential copywriting and marketing seminars which transformed the lives of people like Joe Karbo and many others you'd recognize. His Success Forces are 6 rules he came by after realizing that without them, he'd invariably fail in his ventures. They include: Always Be Honest Cherish Your Failures Relish Your Problems Concentrate Your Powers Do It Differently Clean Your Desk Reading Joe's entertaining stories about how he formulated each of his success forces is one of the great delights of the book. Although I enjoyed reading it, this volume doesn't have the strength of some of his best work. But for the copywriting junkie, you'll likely find it worth your time. Personally, I have an edition which is signed by the author. And I'm not getting rid of it.

Valuable book. It should be republished!

I read this book many years ago, and its message still rings in my ears. Sugarman lays it out, plain and simple, and he sticks to the fundamentals. Six of them. Each has its own chapter. The book starts with Sugarman telling his story and goes on to the success forces, which he attributes to his success. In each chapter, he illustrates the principles with incidents from his own life, making this a very readable book. I'm the author of the book, Self-Help Stuff That Works, and I know something about what works and what doesn't. The principles Sugarman spells out here work, and they work every time. If you can find this book, buy it. If you know the publisher, tell them to reprint it.

A fascinating book about a marketing legend

Too bad this book is out of print; if you can find a copy, grab it! Joe Sugarman virtually pioneered the "order by 800 number" direct response ads that are everywhere today. He first made his mark in the 1970's, focusing primarily on electronics, always introducing the latest gadgets, and selling millions. Later, he also became another pioneer, this time in the infomercial industry, and had great success in selling many millions of dollars worth of "Blublocker" sunglasses. This interesting book chronicles the early days of his success, and includes anecdotes as well as good business advice. Sugarman wrote and created every one of his early ads personally, and he shares a lot of good psychology and marketing techniques in the pages of this book. If you're big on marketing, this is a book you'll want to add to your collection. If it doesn't inspire you, you are in the wrong business!