Success and Failure of Microbusiness Owners in Africa: A Psychological Approach

by Michael Frese

Only if they do the right thing at the right time will owners of small businesses succeed. Simple enough, but what are the factors in their psychological makeup that enable them to do it? Frese and his contributors have studied small businesses in four African countries from a psychological perspective--the first time this has been done--and report that it's the psychological aspects of their strategies, not just the strategies themselves, that...

• Format: Hardcover
• Language: English
• ISBN: 1567202969
• ISBN13: 9781567202960
• Release Date: February 2000
• Publisher: Praeger
• Length: 216 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"