Succeeding Like Success: The Affluent Consumers of Asia

by Yuwa Hedrick-Wong and MasterCard

Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

• Format: Paperback
• Language: English
• ISBN: 0470822104
• ISBN13: 9780470822104
• Release Date: March 2007
• Publisher: John Wiley & Sons
• Length: 177 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.6" x 5.5" x 8.3"