Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

by Anne H. Janzer

Book Overview

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses,...

• Format: Paperback
• Language: English
• ISBN: 0999624873
• ISBN13: 9780999624876
• Release Date: January 2020
• Publisher: Cuesta Park Consulting
• Length: 240 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"