Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

by Anne H. Janzer

Book Overview

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives...

• Format: Paperback
• Language: English
• ISBN: 0986406252
• ISBN13: 9780986406256
• Release Date: March 2017
• Publisher: Cuesta Park Consulting
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"