Student Study Guide for Marketing: An Introduction

by Pearson Prentice Hall

Armstrong and Kotler's all new study guide, better known as The Driver's Manual, is contained in a convenient carry-all case and even includes key term flashcards. It can be packaged FREE with new copies of this text. Instructors should specify this special offer -- VALUEPACK ISBN: 0131321536 -- when placing their textbook order. The study guide can also be purchased separately at www.prenhall.com/marketing

• Format: Spiral-bound
• Language: English
• ISBN: 0131470280
• ISBN13: 9780131470286
• Release Date: March 2004
• Publisher: Prentice Hall
• Length: 1 Pages
• Weight: 2.92 lbs.
• Dimensions: 1.3" x 9.3" x 10.6"