Studebaker: The Life and Death of an American Corporation

by Donald T. Critchlow

A chronicle of the life and death of an American automobile company where management's concept of tradition played a fundamental role in modeling corporate culture, rhetoric, and strategy. This book explores managerial choice, corporate tradition, and the importance of ideas in shaping institutions in 20th-century America.

• Format: Hardcover
• Language: English
• ISBN: 0253330653
• ISBN13: 9780253330659
• Release Date: January 1997
• Publisher: Indiana University Press
• Length: 288 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"