Structured Creativity: Formulating an Innovation Strategy

by Hugo Tschirky, Tim Sauber, H. Tschirky

Book Overview

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

• Format: Hardcover
• Language: English
• ISBN: 1403991502
• ISBN13: 9781403991508
• Release Date: December 2005
• Publisher: Palgrave MacMillan
• Length: 227 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.7" x 6.2" x 8.9"