Structural Package Designs + CD ROM

by Pepin Press and Pepin van Roojen

Book Overview

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose...

• Format: Paperback
• Language: English
• ISBN: 9057680440
• ISBN13: 9789057680441
• Release Date: January 2003
• Publisher: Pepin Press
• Length: 424 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.3" x 7.0" x 7.3"