Structural Models of the Prescription Drug Market

by Andrew T Ching, Manuel Hermosilla, Qiang Liu

Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and complexity of the prescription drug market and discussing future research directions. Because a large number of papers rely on a Bayesian learning framework, Section 2 sets the stage by introducing the basic learning model that will be useful in later sections. Section 3 discusses the literature that makes use of individual level data. Section 4 discusses the literature that studies the product lifecycle, which primarily uses product level data. This is a broad set of articles, which includes studies focusing on persuasive versus informative effects, clinical outcomes, and publicity, as well as models related to pre-market behavior (such as R&D decisions and clinical trial outcomes). Section 5 addresses other related applications of structural models in this area, and Section 6 summarizes the key takeaways and discusses future research directions.

• Format: Paperback
• Language: English
• ISBN: 1680836129
• ISBN13: 9781680836127
• Release Date: December 2019
• Publisher: Now Publishers
• Length: 88 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"