Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940

by Juliann Sivulka

Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes? In this fascinating cultural history,...

• Format: Paperback
• Language: English
• ISBN: 1573929522
• ISBN13: 9781573929523
• Release Date: September 2001
• Publisher: Humanities Press Intl
• Length: 369 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.5" x 9.2"