Strong Brands, Strong Relationships

by Jill Avery and Michael Breazeale

Book Overview

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded...

• Format: Paperback
• Language: English
• ISBN: 1138786837
• ISBN13: 9781138786837
• Release Date: June 2015
• Publisher: Routledge
• Length: 436 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"