One of the most direct and fundamental books on salesmanship, from the author of "Big League Sales Closing Techniques". This description may be from another edition of this product.
I have read this book about five times over the years and always find new ideas within. It is by far one of the most direct and fundamental books on salesmanship I have ever read. If you can get your hands on a copy, it will open new doors for you as a salesman. I treasure my copy as it is truly a goldmine of wisdom from a well rounded and seasoned salesman.
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