Streetwise Finance & Accounting: How to Keep Your Books and Manage Your Finances Without an Mba, a Cpa, or a Ph.D.

by Suzanne Caplan

This is a primer with sidebars, anecdotes, and stories to perfect any business person's financial abilities. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580621961
• ISBN13: 9781580621960
• Release Date: January 2000
• Publisher: Adams Media Corporation
• Length: 368 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 9.1" x 8.0"

Customer Reviews

Finally someone who understands

I have been in business for the past ten years and have never truly understood or cared about keeping good records. The book breaks down accounting into real life experiences, finally something that I can understand.It's a must read for all small business people and would recommend it to anyone considering going into business for themselves

Essential, "must" reading for all small business owners.

Suzanne Caplan's Streetwise Finance & Accounting tells how to set budget and locate and manage cash, and provides all the basics necessary for the small business to get its start. An outstanding primer on financial management for the uninitiated.

Caplan Makes the Dry & Murky Juicy & Clear!

Ms. Caplan makes a dry and murky subject meaningful and crystal clear. Her syntax is terse. She gets right to the point of demistifying accounting concepts and terms. Finance and Accounting empowers the small business owner to know enough about the financial side to recognize where the business is and where it can go.

useful information

As a banker, I have seen hundreds of small companies struggle with financial information and many fail to get the credit they might otherwise deserve by not being able to present timely and credible information. This book helps even the smallest and least financially sophisticated to grasp the fundamentals of financial control and reporting. It is a must read for any company owner who does not have an in house financial person or uses a computer generated accounting system rather than having a close working relationship with a CPA. It is a rather unexciting area of business, but one that must be mastered if a business is to succeed.

delightful read! Light, fast paced retelling of fame, fate..

December 27, 1999STREETWISE ReviewNot a technical book for the "numbers" person, but rather a practical guide to accounting and finance, which smoothed the way and made an enjoyable read of what I expected to be a tough assignment. See - although I've always been comfortable with numbers, they bore me! No monotonous - tedious - drudgery - no Sir! Caplan's book nicely manages to ease the task and lighten the load. I had fully expected to become bogged down in a tedious chore - what a delightful read! Light, fast paced retelling of fame, fate, foibles and perhaps (infamy) - This is one book you simply have to read!Skip Bernstein President Traverston Consultants Unlimited 514 Main Street Suite Four - Bradley Beach, NJ 07720 732-502-9175 Fax 503-212-7058