Streetwise Direct Marketing

by George Duncan

Book Overview

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580624391
• ISBN13: 9781580624398
• Release Date: June 2002
• Publisher: Adams Media Corporation
• Length: 384 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.2" x 8.0" x 9.1"

Customer Reviews

Good book for entrepreneurs

Especially useful because it describes how Direct Marketing is different from other marketing/advertising. Many marketing books are aimed at large corporate end of town. However this book is great for both large and small businesses. In fact if you are a small business then this book may save you from wasting money on campaigns where you don't sufficient funds to get bang for your buck. The thing I liked most about the book, other than being easy to read, was that it contained loads of tips and techniques that I could use straight away in my business. My only criticism is that the book is too orientated toward physical mail campaigns. The book also covers trade-shows and internet-based marketing, although some of the internet-based methods have been somewhat superseded.

A Master's Course in Direct Marketing!

George Duncan's breakthrough book is a master's course in direct marketing. It's packed with e-commerce brilliance and effective classic techniques that make it a MUST-have book for every samll or large business!

It's A Step-by-Step Seminar in Print!

Finally, information you can really use from one of the industry's best! I've attended many a seminar in the hopes of uncovering the kind of information that George Duncan revels here. Whether you're a direct marketing copywriter or in the job of determining and evaluating the approach - this book is for you! I know I'll turn to it every time I start a direct mail campaign.