Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

by Jeff Slutsky

Book Overview

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies...

• Format: Hardcover
• Language: English
• ISBN: 0743299140
• ISBN13: 9780743299145
• Release Date: September 2007
• Publisher: Free Press
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"

Customer Reviews

A MUST for anyone marketing anything, anywhere, anytime!

When I picked up this book I was amazed. It gives the REAL rundown on how to spend your marketing dollars to get the best return on your marketing investment. In today's perplexing www marketing world, traditional advertising and other marketing tactics have taken on a different role. Jeff Slutsky gives you "the real skinny" on what works best NOW. For example, do you get the best return on your marketing investment through . . . Newspapers? TV - broadcast or cable? Radio? Outdoor advertising? Yellow Pages directories? Weeklies, Tabloids, etc? Telemarketing? Press releases? And what about . . . Advertising agencies? Co-op advertising? Publicity? Conventions, tradeshows and exhibitions? Consumer shows? Sponsorship? Advertising specialties and promotional products? And I've only read the first section! Now I'm about to read how to make a website work for you. Excuse me. I'm going to stop writing now because I want to get to get back to the book. Viva Mr. Slutsky!