Streaming and Digital Media: Understanding the Business and Technology

by Dan Rayburn

Book Overview

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies...

• Format: Paperback
• Language: English
• ISBN: 0240809572
• ISBN13: 9780240809571
• Release Date: March 2007
• Publisher: Routledge
• Length: 264 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.4" x 9.0"

Customer Reviews

Informative and straightforward

This book tells you what you what you need to know from a business perspective. It doesn't take a one-size-fits-all approach. It makes you ask what your business needs are and then looks at how streaming media can help fulfill those needs. Simple and straightforward. Case studies are interesting addition and a helpful glossary is included.