Strategy, Structure, and Performance of Mncs in China

by Yadong Luo

China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in China and draws lessons that Westerners must heed. He compares Western and Asian MNCs on their respective economic rationales, cultural proximity, strategy behavior, investment structure, business determinants, and...

• Format: Hardcover
• Language: English
• ISBN: 156720385X
• ISBN13: 9781567203851
• Release Date: November 2000
• Publisher: Praeger
• Length: 320 Pages
• Weight: 1.53 lbs.
• Dimensions: 1.1" x 6.5" x 9.6"