Strategy Pure Simple

by Michel Robert and Michel Robert

Book Overview

"comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070531315
• ISBN13: 9780070531314
• Release Date: January 1993
• Publisher: McGraw-Hill Companies
• Length: 228 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

The most useful book on strategic thinking I've encountered.

When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. Four years later, I find myself consulting for a major insurance and annuity provider who's seeking to establish a disciplined new product development process. The books we're using as our guide? Mike Robert's "Strategy, Pure and Simple" and "Product Innovation Strategy, Pure and Simple". I wouldn't have it any other way. If you're considering improving your company's strategic planning and new product development processes, I highly recommend both of Mike Robert's recent works (unless, of course, you're competing with the company I'm currently working with.