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Paperback The Strategy of Desire Book

ISBN: 1614273472

ISBN13: 9781614273479

The Strategy of Desire

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Format: Paperback

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Book Overview

2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence...

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