Strategy Journeys: A Guide to Effective Strategic Planning

by David Booth

Book Overview

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. David Booth aims to help them by demystifying the concept and propounding a 'first...

• Format: Hardcover
• Language: English
• ISBN: 1409465594
• ISBN13: 9781409465591
• Release Date: September 2016
• Publisher: Routledge
• Length: 134 Pages