Strategy Is Digital: How Companies Can Use Big Data in the Value Chain

by Pau García-Milà, Pablo Caballero, Carlos Cordon, et al.

Book Overview

Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.

• Format: Hardcover
• Language: English
• ISBN: 331931131X
• ISBN13: 9783319311319
• Release Date: June 2016
• Publisher: Springer
• Length: 144 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"