Strategy from the Outside in (Pb)

by Day

A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing

Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poor results over the long run. Inside-out thinking distracts...

• Format: Paperback
• Language: English
• ISBN: 1265847681
• ISBN13: 9781265847685
• Release Date: June 2023
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"