Strategy for a Networked World

by Ulf Mannervik and Rafael Ramírez

Book Overview

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend...

• Format: Paperback
• Language: English
• ISBN: 1911299603
• ISBN13: 9781911299608
• Release Date: October 2016
• Publisher: Imperial College Press
• Length: 316 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 5.9" x 9.0"