Strategy Express: Strategy 03.01

by John Middleton and Bob Gorzynski

Fast track route to mastering all aspects of strategy Covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen Examples and lessons from benchmark companies, including Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is...

• Format: Paperback
• Language: English
• ISBN: 1841122181
• ISBN13: 9781841122182
• Release Date: April 2002
• Publisher: Capstone
• Length: 132 Pages