Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

by Abby Ghobadian

Book Overview

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a...

• Format: Paperback
• Language: English
• ISBN: 1349512656
• ISBN13: 9781349512652
• Release Date: December 2003
• Publisher: Palgrave MacMillan
• Length: 316 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.7" x 5.0" x 8.0"