Strategy: A View From The Top

by Cornelis A. De Kluyver, John A. Pearce, John A. Pearce II

Book Overview

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. KEY TOPICS: What is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132145626
• Release Date: December 2010
• Publisher: Pearson
• Length: 240 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.0" x 0.6" x 6.9"

Customer Reviews

An excellent book on strategy!

This is a marvelous book, a unique contribution, and enjoyable to read. It achieves the difficult task of distilling an enormous amount of information in a very small volume without the very often used "strategic" jargon and/ or complex "sophisticated" phrases. The content is so appealing and written in such a vibrant way that you can't stop reading it. You feel submerged in the flow of the thoughts of the authors that continuously push you to read the next topic. The evolution of the 10 concepts-chapters unfolds like a very interesting story, something very rare for a rigorous textbook, like this one! It is a proof of the fact that if an author (in this case two) has a real and in depth mastery of a subject - theory and practice - he can simplify the material to an amazing degree (like reading the Wall Street Journal or the Financial Times). I really enjoyed this book - I read it all in 24 hours - and I am thankful to the authors for providing me with this refreshing experience. I strongly recommend the book to anyone truly interested in strategy and, most important, in its application: from the freshman student in Business Administration to the very senior Corporate C.E.O. Review by: Emmanuel C. Kondylis, Ph.D. Professor of Strategic Leadership & Management Director: Management Unit & an MBA Program, University of Piraeus (Greece) and Fellow of the International Entrepreneurship Academy, Jönköping University (Sweden)

Can get a perspective through overview of strategy

This book is very helpful to get a understanding about strategy. Because of this book offers quick review whole about strategy.

Brief and to the Point

The book is a concise exposition of the most important concepts and techniques in strategic management. The book provides a sound overview of strategic management, focusing on basic concepts and their application in the real world of business. The book covers all the essential topics in strategic management such as environmental scanning, industry analysis, strategy formation, competitive strategies, strategy implementation and global strategy. Those interested in strategic management and corporate strategy will find the book useful and handy. This is particularly the case with the busy executives who need a concise book packed with all the useful concepts that can be applied in formulating strategies in their organizations. All-in-all, a short but readable textbook filled with ideas and strategies to help managers become more competent, effective and valuable to their organizations.

An overview of concepts used in Business Strategy

This book is a good overview of the several approaches used in the discipline of Business Strategy. It covers most of the current approaches and concepts. Usually the major concepts are presented with sufficient detail so that it is possible to understand the basics. The concepts and tools related to strategy are put in the context that is most applicable, i.e., scenario analysis is part of Chapter 2 - Change and Uncertainty in the External Strategic Envinronment. A good thing is that the book reduces "the marketing or hype" around some tools or concepts to its real dimension or importance, helping the practioner understand its applicability in real world situations. I would say the book is a good introduction on the topics covered and can be used both as a starting point or an overview by an experienced person that has been exposed to a particular set of techniques and concepts and wants to complements his/her knowldedge.

Good reference for modern strategy theories

Thin (140pages), but comprehensive introduction of strategy theories from SWOT to Porter's thoughts. Best to capture the concept of Strategy.