Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

by Joel Makower and Cara Pike

Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.

So, how does a company succeed in a world gone green?

In...

• Format: Hardcover
• Language: English
• ISBN: 0071600302
• ISBN13: 9780071600309
• Release Date: October 2008
• Publisher: McGraw-Hill Companies
• Length: 312 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"