Strategies for Implementing Integrated Marketing Communications

by Larry Percy

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• Format: Hardcover
• Language: English
• ISBN: 0844235830
• ISBN13: 9780844235837
• Release Date: August 1997
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Thoroughly professional

This book offers a hands-on way of dealing with a very complicated issue. it provides all kinds of tools and aids for implementing effective integrated marketing communication programs.