Strategies for E-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases

by Albrecht Enders, Tawfik Jelassi, Francisco J. Martínez-López, et al.

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273757873
• ISBN13: 9780273757870
• Release Date: April 2014
• Publisher: Pearson Education
• Length: 780 Pages
• Weight: 2.88 lbs.
• Dimensions: 10.9" x 1.8" x 8.5"