Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation

by Tawfik Jelassi and Francisco J. Martínez-López

Book Overview

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy...

• Format: Hardcover
• Language: English
• ISBN: 3030489493
• ISBN13: 9783030489496
• Release Date: June 2020
• Publisher: Springer
• Length: 795 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.3" x 7.6" x 9.4"