Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

by Charles Marsh, Angie Hendershot, Lisa Loewen

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme,...

• Format: Hardcover
• Language: English
• ISBN: 1032461055
• ISBN13: 9781032461052
• Release Date: March 2024
• Publisher: Routledge
• Length: 340 Pages