Strategic Technology Management

by Frederick Betz

Book Overview

This book discusses the three imperatives of strategic development: namely, the techniques for forecasting, planning, and implementing technological strategy. A series of case histories illustrate techniques and methods. The book clarifies the distinction between technology strategy and product strategy and shows their relationship.

• Format: Hardcover
• Language: English
• ISBN: 0070051372
• ISBN13: 9780070051379
• Release Date: March 1993
• Publisher: McGraw-Hill Professional Publishing
• Length: 476 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"