Strategic Sourcing and Category Management: Lessons Learned at Ikea

by Magnus Carlsson

Book Overview

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and...

• Format: Paperback
• Language: English
• ISBN: 074948621X
• ISBN13: 9780749486211
• Release Date: May 2019
• Publisher: Kogan Page
• Length: 296 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"