Strategic Social Media: From Marketing to Social Change

by L. Meghan Mahoney, Tang Tang, L Meghan Mahoney

Book Overview

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy,...

• Format: Paperback
• Language: English
• ISBN: 1119890365
• ISBN13: 9781119890362
• Release Date: April 2024
• Publisher: Wiley-Blackwell
• Length: 384 Pages