Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market

by Georg Krentzel and Georg August Krentzel

Strategic Shopper Marketing

provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.

Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing...

• Format: Paperback
• Language: English
• ISBN: 0367192586
• ISBN13: 9780367192587
• Release Date: June 2020
• Publisher: Routledge
• Length: 184 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.4" x 6.8" x 9.7"