Strategic Public Relations Writing: Proven Tactics and Techniques

by Jim Eggensperger and Jeanne Salvatore

Book Overview

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary...

• Format: Paperback
• Language: English
• ISBN: 1032163879
• ISBN13: 9781032163871
• Release Date: June 2022
• Publisher: Routledge
• Length: 216 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"