Strategic Public Relations Leadership

by Paul Willis and Anne Gregory

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

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• Format: Paperback
• Language: English
• ISBN: 041566795X
• ISBN13: 9780415667951
• Release Date: June 2013
• Publisher: Routledge
• Length: 164 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"