Strategic Public Relations Leadership

by Anne Gregory and Paul Willis

Book Overview

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

This...

• Format: Hardcover
• Language: English
• ISBN: 1032027991
• ISBN13: 9781032027999
• Release Date: July 2022
• Publisher: Routledge
• Length: 228 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"