Strategic Public Relations: 10 Principles to Harness the Power of PR

by Jennifer Gehrt, Andrea Carlos, Colleen Moffitt

Book Overview

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1436387248
• ISBN13: 9781436387248
• Release Date: April 2010
• Publisher: Xlibris Corporation
• Length: 174 Pages
• Weight: 0.60 lbs.