Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence

by Jarol B. Manheim

Book Overview

Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic...

• Format: Paperback
• Language: English
• ISBN: 0195087380
• ISBN13: 9780195087383
• Release Date: September 1994
• Publisher: Oxford University Press
• Length: 224 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"