Strategic Communications Planning: For Effective Public Relations and Marketing

by Laurie J. Wilson

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0757512089
• ISBN13: 9780757512087
• Release Date: August 2004
• Publisher: Kendall Hunt Publishing
• Length: 342 Pages
• Weight: 1.60 lbs.
• Dimensions: 8.8" x 0.8" x 7.0"

Customer Reviews

Excellent, easy-to-read resource for all PR practitioners

Anyone who truly wants to understand public relations strategy should definitely read this book. Yes, it's a textbook, but it's easy to read and provides a wealth of great information. I used it in college, and continue to consult it in my job now.

WONDERFUL

THE TEXT PROVIDED THROUGHTOUT THE BOOK IS HELPING ME TO ENHANCE MY ABILITY IN THE COMMUNCATIONS ARENA. ALSO I LOVE THE SIDE BARS THROUGHOUT THE BOOK.

A must-have for all strategic planners

I actually took a class from Laurie Wilson, her insights as a strategic thinker are superb. All public relations professionals should use her pattern to stratetic planning.