Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

by Gary A. Copeland and Karen S. Johnson-Cartee

Book Overview

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

• Format: Paperback
• Language: English
• ISBN: 0742528820
• ISBN13: 9780742528826
• Release Date: October 2003
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 231 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.9" x 9.3"

Customer Reviews

Very Good

Covers many essential psychological, sociological, marketing and public opinion/influence studies. Great guide to public relations thought.