Strategic Planning

by George A. Steiner

Book Overview

In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to...

• Format: Paperback
• Language: English
• ISBN: 0684832453
• ISBN13: 9780684832456
• Release Date: May 1997
• Publisher: Free Press
• Length: 400 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 5.9" x 9.1"

Customer Reviews

Good, but also...

This is a good introductory book. After reading this, you should read "Strategic Organizational Change" by Michael Beitler.