Strategic Planning: A Practical Guide

by Peter J. Rea, Harold R. Kerzner, Harold Kerzner

Book Overview

Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will...

• Format: Paperback
• Language: English
• ISBN: 0471291978
• ISBN13: 9780471291978
• Release Date: October 1997
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.8" x 7.7" x 9.6"