Strategic Planning: A Practical Guide for Competitive Success

by Stanley C. Abraham

Book Overview

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's Think-Plan-Act rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's...

• Format: Paperback
• Language: English
• ISBN: 1780525206
• ISBN13: 9781780525204
• Release Date: January 2012
• Publisher: Emerald Group Publishing
• Length: 253 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 6.5" x 9.4"