Strategic Participatory Communication and Development: Engagement and Empowerment

by Gregoria Arum Yudarwati and Anne Gregory

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries. This theoretical model also offers a practical framework...

• Format: Hardcover
• Language: English
• ISBN: 1032716037
• ISBN13: 9781032716039
• Release Date: November 2024
• Publisher: Routledge
• Length: 94 Pages