New Product Development in the Global Economy

by Leonard Lynn, Toyohiro Kono, L. Lynn

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

• Format: Hardcover
• Language: English
• ISBN: 0230001998
• ISBN13: 9780230001992
• Release Date: January 2007
• Publisher: Palgrave MacMillan
• Length: 263 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 5.8" x 8.7"