Strategic marketing

By L. Gana

Strategic marketing is the implementation of a marketing strategy that is in harmony with the company's business strategy. It mobilizes all the means and tools necessary to achieve the objectives and allow thethe preliminary results of this vision. It is important to differentiate between strategic marketing and operational marketing, which is more oriented towards the short term.To conceive a marketing strategy, it is necessary to go through the following five steps: The realization of a market study allowing to evaluate the potentialities and the opportunities of the existing or targeted market;-The targeting of customers;-Positioning of the offer;-The definition of an action plan within the framework of the marketing mix

• Format: Paperback
• Language: English
• ISBN: 6205313006
• ISBN13: 9786205313008
• Release Date: October 2022
• Publisher: Our Knowledge Publishing
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"